Creating a successful mobile game is not an easy task. There are thousands of games on the App Store, and you probably only think of a few popular heads. Candy Crush, or maybe Angry Birds, is the first one that comes to mind. What makes these games so successful, and have developers discovered the secret formula for creating successful games? This is certainly what the Finnish Supercell developer looks like.
No, Supercell is not the developer of Candy Crush, though Candy Crush may be the first thing you can think of when thinking about the most successful mobile game. Rather, it’s the developers behind Clash of Clans. One of the highest gross mobile games of all time. How much are you earning with one of the highest gross mobile games of all time? Well, let’s talk about this a little later. Let’s first look at what makes Clash of Clans so successful and find out what you can learn from it when trying to develop a mobile game.
Before discussing Clash of Clans, let’s take a look at some of the other popular mobile games that may have been on the list of the most successful mobile games before coming up with Clash of Clans.
Angry Birds is an extremely popular mobile game, as you probably already know. Indeed, its success lies in marketing the game and the products derived from the game. While the game generates a lot of revenue from in-app purchases, its success is largely due to the explosion of game-based products.
For example, there will be an Angry Birds TV show, board games, hats, books, soft drinks, a variety of toys including stuffed animals, an Angry Birds retail store in Finland and even an animated 3D Angry Birds service. от Sony Pictures Imageworks. production with release date 1 July 2016
So how the hell is a game where you throw birds in a tower, hoping to hit it, become so popular and generate a whole chain of merchandise? Well, on the one hand, the game is simply appealing, based on sound, character design, and cartoon graphics, and children from all over the world are instantly attracted by the appeal of the game. Someone involved somebody soon realized the potential that the game had to outdo the game itself and the risk was worth it.
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Another thing for those with smartphones is Candy Crush. This game is indeed the same as Clash of Clans Income and Candy Crush is probably a household name while Clash of Clans is not. There are months when Candy Crush overtakes Clash of Clans when it comes to income and vice versa.
Clash of Clans has fewer players, but players who are willing to spend their money on in-app purchases are likely to spend far more on Clash of Clans than Candy Crush. While Candy Crush is certainly addictive, Clash of Clans plays a deeper role in the game so that the player can pay.
Supercell discovered the formula
Why was Clash of Clans chosen at the center of this article when Candy Crush is similar to income? Well, not only does the developer of Supercell have the highest gross play in addition to Clash of Clans, but there are also three games in the top 20 for the highest gross play of all time. Boom Beach is number 5 and Hay Day is number 6. Supercell seems to have been a big success in every game it has developed, not just one.
Since there are thousands of games on the App Store and it seems that a developer has achieved popularity and financial success with not only one game, but all his games. It is not an easy achievement and the mobile game market is not always a success. Just look at Zynga, although they certainly have popular mobile games like FarmVille 2, they had to make mass layoffs because of the difficulty of entering the mobile game market.
Supercell seems to have discovered some secret formula to always make popular mobile games. However, this “secret” formula is not necessarily a secret. Because it all leads to the quality and attractiveness of the game and a working income formula, and if you think about it, this formula is not a secret, but an ABC for the successful development of mobile games.
Clash of Clans is first a polished game. One of the things mentioned in this article was that when it comes to mobile game development, it’s not about how many games you can access on the App Store and how fast you can do it, but about spending time with one. great game creation, not a lot of medium games. Supercell has spent the time it takes to make Clash of Clans not only fun but addictive.
The art style of Clash of Clans is appealing to all ages, and this type of game is already popular with many players. The game is inspired by successful real-time strategy (RTS) games such as StarCraft and Age of Empires and is placed in the palm of your hand. If we are like the others here at Digital-Tutors, then Age of Empires 2 is a favorite, and some of us still play today.
This is not to say that Clash of Clans simply copied these games, but they inspired them and twisted it on the genre that operates in the mobile game market. Clash of Clans is the type of game you want to return to expanding a village, gathering resources, or building up an army to attack other players.
It’s also one of the games that don’t have to last long, you can activate them for a few minutes, either by building teams or building a farm. You don’t have to try to play a certain level at each level. The game will be exactly where you left it when you returned. If you wait for the trailers to start at the cinema, you can turn them on to build a few houses and turn them off quickly before someone yells.
Clash of Clans is a free game which means you can’t lose anything when you download it. This expands its game availability and puts the game in the hands of more people.
At the same time, as you realize, making it a free game attracts players, but the game itself is a lot more fun when you buy some in-app purchases. This is commonly known as the “Freemium” revenue model, where the game itself is free, but if you want to move fast you need to make some in-app purchases.
Supercell has done a great job of making sure that Clash of Clans attracts you, they don’t want anyone to download the game and never buy. The game attracts you by allowing you to start building the village, gathering resources and building a small army. At this point, he starts to have fun and is a very good boss for his city. If you’ve played Age of Empires before, you might have the same feeling as, uh … nostalgia.
Suddenly you can’t build any more because you have run out of “precious stones” for new buildings! Of course, you can spend hours playing the game trying to get your gems on your own and not having to make a single purchase in the app … that’s when it’s been 500 years to kill. You can always send 50 invitations to your friends to win some gems, but who wants to? This just $ 4.99 miserable purchase looks a little better and will certainly speed up the game. You suddenly buy from left to right in the app and the cycle has started. Clash of Clans has successfully attracted you, and from a free game to a not-so-free game.
This is how the “Freemium” income model works, and it works if you have a great game in your hand that attracts players. Free is always good on the surface, but as you take a closer look, it’s not that free. Even if only a small percentage of the millions of people who play Clash of Clans make regular purchases in the app, it still generates a lot of revenue for Supercell and has done so.
It all comes down to having an excellent game on your hands that people will want to play and thinking smart with your revenue model. The CEO of Supercell, Ilkka Paananen said it best, “Money is not the reason we come to work each day. We come to work excited to build great games with amazing people.”
When you’re passionate about what you do the benefits will come, creating a mobile game just in the hopes of making money usually won’t result in success if you’re heart isn’t in it.